We wanted to share this breathtaking work for World Wildlife Fund. Samuel Abrahams, BAFTA-nominated director from Smuggler, directs this beautiful and evocative spot for WWF through Ogilvy. Cut + Run’s Chris McKay set a lovely tone to the edit with immaculate timing and delicate attention. What do you feel when you see our worlds side by side?

Spot Title: “Side by Side” Agency: Ogilvy Advertising Creative Director: Andy Bird Assoc. Creative Director: Sue Higgs Head of TV: Russell Benson Production Company: Smuggler Director: Samuel Abrahams MD: Fergus Brown Producer: Nick Fewtrell SP: Sam Care Editorial Company: Cut + Run Editor: Chris McKay

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