24 people were suckered into interviewing for a "director of operations" position, a.k.a the toughest job in the world. Degrees in medicine, finance and culinary arts necessary, you're on call 24 hours a day, there's no vacations, major holidays the workload goes up. Oh. and the salary? $0.

Come the twist (FOUR minutes later, this is veering into "too long didn't watch" territory), the job is "mom".

While that's all sappy and dandy, being a "mom" isn't a job, it's a responsibility.

The sender? Cardstore. Oh yes, all this to shill cards. Guys, mom's are supposed too get kid-made cards. And I'm talking about from their own kids, not the ones in factories in China.

Project: World's Toughest Job Agency: Mullen, Boston Chief Creative Officer: Mark Wenneker Executive Creative Directors: Tim Vaccarino, Dave Weist Creative Director: Jon Ruby Associate Creative Director, Copy: Andrea Mileskiewicz Associate Creative Director, Art: Blake Winfree Executive Director of Integrated Production: Liza Near Head of Broadcast: Zeke Bowman Producer: Vera Everson Account Director: Jessica Zdenek Account Supervisor: Laila Lynch Director of Digital Strategy: Eric Williamson Senior Brand Strategist: Ryan Houts Production Company: Caviar Director: Amir Farhang Executive Producer: Valeria Maldini Producer: Jason Manz Director of Photography: Brian Rigney Hubbard Editing, Visual Effects: PS260 Editor: J.J. Lask Assistant Editor: Colin Edelman Senior Producer: Laura Lamb Patterson Lead Visual Effects Artist: Patrick Lavin Assistant Artist: Matt Posey Audio Post: Soundtrack Sound Design, Mixer: Mike Secher Music: Human Casting: House Casting Casting Agent: Shawn Alston Client: American Greetings Executive Director, Marketing: Alex Ho

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment