24 people were suckered into interviewing for a "director of operations" position, a.k.a the toughest job in the world. Degrees in medicine, finance and culinary arts necessary, you're on call 24 hours a day, there's no vacations, major holidays the workload goes up. Oh. and the salary? $0.

Come the twist (FOUR minutes later, this is veering into "too long didn't watch" territory), the job is "mom".

While that's all sappy and dandy, being a "mom" isn't a job, it's a responsibility.

The sender? Cardstore. Oh yes, all this to shill cards. Guys, mom's are supposed too get kid-made cards. And I'm talking about from their own kids, not the ones in factories in China.

Project: World's Toughest Job
Agency: Mullen, Boston
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Associate Creative Director, Copy: Andrea Mileskiewicz
Associate Creative Director, Art: Blake Winfree
Executive Director of Integrated Production: Liza Near
Head of Broadcast: Zeke Bowman
Producer: Vera Everson
Account Director: Jessica Zdenek
Account Supervisor: Laila Lynch
Director of Digital Strategy: Eric Williamson
Senior Brand Strategist: Ryan Houts
Production Company: Caviar
Director: Amir Farhang
Executive Producer: Valeria Maldini
Producer: Jason Manz
Director of Photography: Brian Rigney Hubbard
Editing, Visual Effects: PS260
Editor: J.J. Lask
Assistant Editor: Colin Edelman
Senior Producer: Laura Lamb Patterson
Lead Visual Effects Artist: Patrick Lavin
Assistant Artist: Matt Posey
Audio Post: Soundtrack
Sound Design, Mixer: Mike Secher
Music: Human
Casting: House Casting
Casting Agent: Shawn Alston
Client: American Greetings
Executive Director, Marketing: Alex Ho

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.