Rocky Morton directed this crazy spot for a fictitious ad for Wotifia. Geddit? What-if? Narf narf narf. The spot for Wotif.com, an online accommodation booking site, is vintage Morton. Awesome, music videoish and looney in a good way. It's a mix of live action and animation gets across the idea that for the younger generation, travel anthems do not have to include stock photos. Fun stuff.

Agency: M&C Saatchi ECD: Ben Welsh Creative Directors/Art Directors/Writers: Gary Dawson, Shane Gibson, Andy Flemming Digital Art Director: Glenn Christensen Account Management: Karlee Weatherstone, Emmanuel Spiropoulos, Kristy Schwind, Charlotte Rijkenberg, Marcella Nigro Planning Director: Mark Vadgama Agency Producers: Jules Jackson, Sue Hind Production Company: World Wide Mind Director: Rocky Morton Ben Nott: Founder/Director Executive Producer: Will Alexander Producer: Michelle Parker DOP: Hugh Miller Art Director: Simon Dobbin Post Production: Sixty40@Heckler Animation Director: Mark Simpson Executive Producer: Will Alexander Senior Producer: Jayne da Costa Producer: Tyrone Estephan Editor: Andrew Holmes
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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