Football, baseball and hockey players? Wimps. All of 'em.

And this running with the bulls thang? More like running from the bulls. Try straddling one of them ornery critters sometime. And do it while wearing some real, gen-u-ine denim to boot. Damn straight.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.