While Levi's, Lee, Tommy, Lucky, Guess, Gap and others of their ilk have been targeting and featuring androgenous city slackers, err... slickers, Wrangler's been kickin' it old school. And kickin' some serious ass.

Plus, the girls 'round these parts believe with all their hearts that nuthin', and I mean nuthin', beats a good ol' Wrangler butt. Good enough for me.


about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

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