Wrangler does a black and white moody commercial for their "we are animals" campaign, encouraging all humans to quit thinking too much and tap back into that reptilian brain of ours where danger, fear and adrenaline is a way of life. From Fred & Farid Paris (who else?) and directed by Yannis Rachid.

Title : Stop thinking Agency : FRED & FARID, PARIS Brand : Wrangler Director : Yannis Rachid

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.