One of the stickiest (pardon my pun) jingles around, Wrigley's spearmint gum promised that it "keeps you buzzin". We you need a little lift, but just can't take a break - this is illustrated by high school girls twirlin' batons, a woman working in a teddybear factory, a man polishing the brass bell of a boat and another man who out in the heat is literally laying railroad tracks. That seems like he needs Gatorade, not a gum.


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.