It takes people to make knives work.
Really nice branded content for Wusthof knives, starring not-a-celebrity-chef Richie Nakano. The knives take a back seat to the storytelling here, which is one in a series of three.
For the rest of the story, go here.
client: Wusthof -- Defining the Edgë --
Starring: Chef Richie Nakano
More information about text formats
On one level this makes nice use of youtube annotations.