Before you get your knickers in a twist, you should read all the updates in the DM9DDB Brazil 911 / Tsunami ad post - after that you may proceed. Here's the easter egg, a commercial that went with the One Show merit awarded WWF poster. The line makes a little more sense here in the TV ad, so I think the disconnect that I got from the poster was their original line being lost in translation.

See also 9/11 Ad for WWF Causes Tsunami of a Crisis for DDB Brasil at Adage.

In a separate mishap in a bad week for DDB Brasil, "Tsunami" accidentally ended up in a folder for work to be sent to journalists by the agency's public-relations department and was mistakenly sent to Ad Age sibling Creativity this week as though it were a new print ad. It was described in the e-mail as "a great campaign."

A DDB Brasil spokesperson in Sao Paulo said a video version of the ad being circulated on the internet was not done or authorized by the agency or the client. She said DDB execs first saw the video, which features slightly different copy, on the internet and don't know who created it.

Client: WWF Ad agency: DM9DDB Brazil

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • DennisJosefsson's picture

    They even managed to get the year of the tsunami wrong, good job.

    Sep 03, 2009
  • kamari's picture

    What I don't get is the One Show merited poster must have run in 2008, OK fine, lets pretend that was a once only mistake - but then the slate here says 2009 ... And the agency has never seen it? Is it the team who created it that has leaked this and they faked the slate? Then how did it end up n a press kit to Creativity just last week?

    Sep 03, 2009
  • Dabitch's picture

    Well spotted DennisJosefsson. Perhaps that is the telltale sign of someone messing with DDB (or not)

    Aside from being a big fat stain on DDB's global reputation, this does seem to stem from award-wants. We all want awards - read the damn job ads and they seek "award winning" people everywhere. You can only apply if you have a shiny head, bright yellow pencil, heavy gold paperweight of some sort. Agencies want them to boost their reputation. and so on. So to the award shows I say You're great. I love awards shows. But man you charge a pretty penny just for me to look at the damn thing. How about you spend some of that money on ensuring that the ads you award actually are legit? This will make your shows legitimate.

    Hey, fast fingered adgrunts, can we see if this ad won or was shortlisted in any other awards?

    Sep 03, 2009
  • Neo's picture

    This guy has written hoax / scam or what @ godsofadvertising - All I can say is what were they thinking? I came up with a startling conclusion: this “ad” was not created to win awards any more than it was made to build awareness for the WWF. I believe the creators made this thing to get attention. For who and why I’m not sure.

    Attention for themselves, which would out great if credits were on the damn thing.

    Sep 03, 2009
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    What were they thinking??

    Jun 10, 2011