In a football game played between Denmark & Brazil, the field itself was digitally rotted and gradually changed the color to brown, to remind the audience that every four minutes an area as large as a footballl field is cleared in the rainforests of Brazil.

When people were freaking out (here on adland!) in the 90s about our ability to digitally enhance a broadcast live, nobody seemed to think of it being used on a scale like this and for WWF too.

It might have been a pain to watch that game though, seriously distracting.

Grey Brazil

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.