WWF "#run4tiger" (2015) :30 (Russia)

WWF for Nature, Russia has teamed up Hungry Boys to create an app that pits man against tiger-- in running. Add Run 4 Tiger on your favorite running app of choice, and you can go head-to-head with a GPS-monitored Amur Tiger, of which there aren't that many left.

Oh and if you can't beat the tiger, you'll have to donate 5 bucks to the WWF campaign. But wait a second-- Tigers can run 40MPH or 65KMH. That means there no way you could...Oh. Right. Gotcha. Nice one, WWF.

Agency: Hungry Boys, Moscow
Client: WWF Russia
Creative Director: Vlad Sitnikov
Creator: Ksenia Apresyan
Producer: Victor Kozlov
Motion Designer: Sergey Yumakov
PR Manager: Alena Timchenko

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
David Felton's picture

This is the kind of work that gets made to win awards rather than achieve any meaningful business objective. And there's a fact you can't run away from.

Notfromaroundhere's picture

Wouldn't it be easier to save the tiger by not churning its bones up into Chinese medicine?