Wanna drive your dream car? You can now.

In this spot you'll find a wide variety of beautiful cars waiting for you with an open door, in the end, all you have to do is pick one.

This ad airs in the following markets - US, UK, France, Germany, Italy, Spain, Canada, Mexico, Australia, Japan...Media Buying is handled by Universal McCann.

A unique opportunity to consummate the car lust that has been building up inside all of us since we were kids. It’s a siren song that calls us headfirst into the world of all things motorsport, and it must be answered. Because whether you’re a racer, tuner, painter, designer or just someone who straight up loves cars, there is something waiting inside this game that will fuel your passion.

Spot title: “An Open Door”
Game title: Forza Motorsport 3
Client: Xbox
Agency: T.A.G.
Executive Creative Directors: Scott Duchon, John Patroulis
Art Director: Rey Andrade
Copywriter: Joe Rose
Executive Producer: Hannah Murray
Associate Producer: Mandie Bowe
Production Company: Anonymous Content
Director: Malcolm Venville
Executive Producer: Dave Morrison
Line Producer: John Benet
Production Supervisor: Alex Fisch
DP: Dion Beebe
Editorial: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Anton Capaldo-Smith
Post Producer: Kimberly Colen
Executive Producer: Carol Lynn Weaver
VFX: A52
Lead VFX/Flame Artist: Andy McKenna
Flame Assist: George Cuddy
Smoke Artist: Paul Yacono
Producer: Pete King
Executive Producer: Jennifer Sofio Hall
Music & Sound Design: Robot Repair
Composer: Douglas Darnell
Mix: Rohan Young, Lime Studios (:60) Mark Meyuhas, Lime Studios (:30/:20/:15)


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.