Halo continue with their strategy to have their ads tell part of the story in the upcoming games,
this ad is airing in the US and the UK this week, in the US on V (ABC) and various other cable networks, and it will also be running during opening weekend of Iron Man 2 in 100 theaters nationwide. The game title will be available in 6 months.

Birth of a Spartan is the journey of a young Carter-259, future leader of Noble Team, as he undergoes the medical augmentation procedures that are the final stage in his transformation from a young man into a Spartan III super soldier. Noble Team will be the protagonists of Halo Reach, the all-new next chapter of the Halo video game series on XBOX 360. We follow Carter from moment he wakes up in the morning, to his space flight to the orbital medical facility, through the actual procedures, and finally culminating in his dramatic realization of his transformation at the end of the film.

Spot title: Birth Of A Spartan Game title: Halo: Reach Client: Xbox Agency: agencytwofifteen Executive Creative Directors: Scott Duchon, John Patroulis Art Director: Ben Wolan Copywriter: Joe Rose Agency Executive Producer: Hannah Murray Agency Producer: Alex Spahr Account Director: Peter Goldstein Account Management Supervisor: Zach Rubin Account Executive: Stephanie Scott Production Company: Biscuit Filmworks Director: Noam Murro Line Producer: Jay Veal DP: Simon Duggan Production Designer: John Beard Senior Executive Producer: Shawn Lacy Executive Producer: Colleen O'Donnell Editorial: Bikini Edit Editor: Avi Oron EP / Producer: Gina Pagano Assistant Editor: Gustavo Roman Visual Effects: Animal Logic Telecine: Beau Leon, New Hat Music: Original composition, by Human Sound Design: Brian Emrich Mix: Rohan Young, Lime Studios Title Animation/Graphics: Roger First online airdate: 4/27/10 Hannah Murray, agencytwofifteen, Executive Producer Zach Rubin, agencytwofifteen, Management Supervisor Jamie Davies, Xbox, Senior Advertising Manager

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.