Many things have been tipped to win in Cannes, and some already have. Saatchi and Saatchi .dk won Gold for their Audi poster where the actual poster is made out of sheet metal, and the AUDI and headline is painted on with anti-rust coating. Guess what happens after a few weeks?

Meanwhile, who will win the film categories and the elusive Grand Prix, is debated everywhere. Some of the film favourites include the Xbox banned advert - where a man lives his life in thirty seconds. Another tipped favourite is the "Fox Sports nailgun" - which can be viewed in Badland due to it's resemblance idea wise to the Zenith ads. And many more in fact, as that idea isn't very original at all.

Levis "Oddessy" might be the one that walks home with the gold. Though I at least, wish a surreal japanese TV commercials wins, just once.

Fred&Farid's "Champagne" was done at BBH London, directed by Daniel Kleinman,.

Ad agency; BBH, London Creative team: Fred&Farid Director: Daniel Kleinman Director of photography Ivan Bird Set Designer John Bramble Editor was Steve Gandolfi at Cut & Run, London. Post Production: Framestore CFC, London Producer Helen MacKenzie Post coordinator Rebecca Barbour.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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