To promote Halo Wars 2, agency twofifteenmcann created the world's first strategy game on twitter's DM platform called #TwitterHaloWars. The above acts both as a promo to the return of Halo Wars 2 and a new "Blitz" multiplayer mode. A preview of Blitz launches this week exclusively via #TwitterHaloWars, a real-time social media strategy game.

This teaser reminds me of an updated and less sardonic version of Max Headroom. I guess if I were into the story I'd be inclined to follow along. Clearly this is meant for the hardcore gamer and not the casual one. In case you are interested, here's how it works:

Hop on twitter so you can engage with the main A.I. in the Halo Wars 2 game. Her name is Isabel (also the star of the teaser above.) You can find her on Twitter here. Fans can engage with Isabel in a training module playing battle cards against friends (or the computer) in an escalating three-round war of attacks and counters. Winners will be served up gameplay GIFs, exclusive downloadable content like custom vehicle skin packs for use when the game launches.

If you're interested, just look for https://twitter.com/ISA1307_2. You can't miss her because she's verified (the perks of brand 'partnerships') and she's currently following seven people, all of whom are Halo or X-Box-related.

Client: Xbox Sr. Director Xbox Global Marketing Communications: Taylor Smith Director Xbox Global Marketing Communications: Ryan Cameron Manager Xbox Global Marketing Communications: Jonathan Segall Group Marketing and Communications Manager: Michael Carr Senior Marketing and Communications Manager: Theresa van den Boogaard Senior Marketing and Communications Manager: Karen Woessner Smith Marketing and Communications Manager: Kate Fisher Creative Agency: twofifteenmccann Chief Creative Officer: Scott Duchon Creative Director: Neil Bruce Copywriter: Bri Hand Art Director: Sean Flores Director of Integrated Production: Alex Spahr Senior Digital Producer: Eryn Lovich Digital Producer: Amanda Punzalan Business Director: Peter Goldstein Account: Drew Porter, Kevin John, Armando Melendez Director of Strategy: Brian Wakabayashi Brand Strategist: Ryan Ouyoumjian Business Affairs: Marybeth Barney Media Agency: Empower Media Team Global Lead Communications Planning: Sandy Constan VP, Digital: Samantha Lim Director, Digital: Rhiannon Franz Associate Director, Digital: Bryan Kodish, Josh Berkley Development Partner: ICG Capabilities & Delivery: Sunil Bridgelall CIO: Marc Caron Developers: Ken Jacobs, Ben McBride, Narciso Ocampo, Eric Stewart Capabilities Specialist: Jeremy Leduc Director IT Services: Mike MacIntosh Project Manager: Marie Solano Twitter Lead Technical Program Manager: Seth Harris Sr. Technical Program Manager: Rafi Jacoby Producer: Jamie Russo Brand Planner: Greta Spangenberg Creative Specialist: Elizabeth O'Neal Brand Strategist: John Lee, Sr. Account: Jillian Dickson, Caitlin Voracek, Erin Easley

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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