While we're on the subject of Swedes, music videos and drinks, the alcopop brand Xide teamed up with Young Squage to make a video for their new single "Transformer." The song was written and produced by SeventyEight because apparently no one goes by their real names any more.

Anyway, this is the commercial cut down from the video.

Client: Xide
Agency: M&C Saatchi Stockholm
Production company: Lillasyster Produktion
Media agency: OMD
Music company: Sony Music
Music publishing company: Mr Radar
Management: MVP Management

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.