While we're on the subject of Swedes, music videos and drinks, the alcopop brand Xide teamed up with Young Squage to make a video for their new single "Transformer." The song was written and produced by SeventyEight because apparently no one goes by their real names any more.

Anyway, this is the commercial cut down from the video.

Client: Xide Agency: M&C Saatchi Stockholm Production company: Lillasyster Produktion Media agency: OMD Music company: Sony Music Music publishing company: Mr Radar Management: MVP Management

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.