To showcase Christopher Raeburn’s SS14 Menswear collection, director and concept creator Ryan Hopkinson married technology to style. The end result is a visually arresting video of Christopher's collection shot in bullet time using the Sony Xperia Z smartphone.

A seriously extreme amount of effort went in to make this film look this cool.

Client: Sony Experia/ Christopher Raeburn Concept and direction: Ryan Hopkinson Production: White Lodge Executive Producer: Stephan Whelan Producer: Bonnie Anthony Creative Technologist: Hirsch & Mann DOP: Tom Turley Production Designer: Dan Betteridge Lighting Designer: Reuben Garrett Editing: Cut + Run Post Production: Finish Music Composition: Golden Hum Model: Sera at Premier

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.