YETI brand ambassador Flip Pallot espouses his love for the wild, particularly Mims, Florida, a region only accessible by airboat. The man has a reverence for his surroundings and for him fishing is most likely an almost spiritual experience that blends both history and nature. Considering this is a spot for an ice chest/cooler brand, it's quite well shot and knows enough to get out of its own way. Nice job.

Agency: McGarrah Jessee
CD/Art Director: Tim Cole
Executive Producer: Meredith Roach

Production Company: Rabbit Foot
Director: Jeff Bednarz
DP: Mark Thomas

Postproduction: Lucky Post
Editor: Sai Selvarajan
Assistant Editor: Juan Vargas
EP: Jessica Berry
Sound Design/Mix: Scottie Richardson
Finish: Tim Nagle

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.