YETI brand ambassador Flip Pallot espouses his love for the wild, particularly Mims, Florida, a region only accessible by airboat. The man has a reverence for his surroundings and for him fishing is most likely an almost spiritual experience that blends both history and nature. Considering this is a spot for an ice chest/cooler brand, it's quite well shot and knows enough to get out of its own way. Nice job.

Agency: McGarrah Jessee CD/Art Director: Tim Cole Executive Producer: Meredith Roach Production Company: Rabbit Foot Director: Jeff Bednarz DP: Mark Thomas Postproduction: Lucky Post Editor: Sai Selvarajan Assistant Editor: Juan Vargas EP: Jessica Berry Sound Design/Mix: Scottie Richardson Finish: Tim Nagle
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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