YETI brand ambassador Flip Pallot espouses his love for the wild, particularly Mims, Florida, a region only accessible by airboat. The man has a reverence for his surroundings and for him fishing is most likely an almost spiritual experience that blends both history and nature. Considering this is a spot for an ice chest/cooler brand, it's quite well shot and knows enough to get out of its own way. Nice job.

Agency: McGarrah Jessee CD/Art Director: Tim Cole Executive Producer: Meredith Roach Production Company: Rabbit Foot Director: Jeff Bednarz DP: Mark Thomas Postproduction: Lucky Post Editor: Sai Selvarajan Assistant Editor: Juan Vargas EP: Jessica Berry Sound Design/Mix: Scottie Richardson Finish: Tim Nagle