It’s time we raised some important issues about the state of our community. Why do we prefer iPods to conversation? Why do we have more friends on Facebook than in real life? When did we stop letting our kids walk to school?

Advertiser: YMCA
Agency: TBWA Vancouver

Creative Director: Paul Little
Copywriter: Mia Thomsett
Art Director: John Williamson 

Agency Producers: Catharine Chesterman, Jen Mete

Director: Isaac King

Production Company: Head Gear Animation, Toronto
Producer: Kathryn Rawson

Sound Design: Wave Productions
, Vancouver
Music: Apollo Studios


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.