It’s time we raised some important issues about the state of our community. Why do we prefer iPods to conversation? Why do we have more friends on Facebook than in real life? When did we stop letting our kids walk to school?

Advertiser: YMCA Agency: TBWA Vancouver
 Creative Director: Paul Little Copywriter: Mia Thomsett Art Director: John Williamson 
 Agency Producers: Catharine Chesterman, Jen Mete
 Director: Isaac King
 Production Company: Head Gear Animation, Toronto Producer: Kathryn Rawson
 Sound Design: Wave Productions
, Vancouver Music: Apollo Studios
Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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