Yuengling is America's oldest brewery and good beer to boot. It has a cult fan base around the northeast and people seek out bars outside of that area of America that are lucky enough to serve it.
There's a lot they could have done for this campaign. What they did was explain the difference between a beer and a lager, and set it to a Black Keyes sound alike song and some generic good-times footage with predictable results. In other words, the campaign is not worthy of the beer.
Also check out "The edge" and Around a Yuengling
Client - D.G Yuengling & Son, Inc.
Director of Marketing – Tyler Simpson
Creative Agency - Laughlin Constable
Chief Executive Officer – Mat Lignel
Chief Creative Officer – Dan Fietsam
Creative Director – Jon Laughlin
Creative Director – Grant Simpson
Executive Producer – Phil Smith
Art Director – Chris DeYoung
Art Director – Allie Geise
Copywriter – Miki Turner
Copywriter – Matt Portman
Account Director – Kate Raasch
Senior Account Manager – Jonathan Cleveland
Chief Strategy Officer – Mark Carlson
SVP, Strategic Planning – Katy Gajewicz
Production Company – Fancy Content
Director – Jason Zada
Editorial Company – HIVE