Why walk when you can fly?
Take the party to new heights.
Make every song an encore.
Let the night take flight.
Tap into your inner eagle.
It's like they took a print campaign and set it to good-time footage.
Yuengling is America's oldest brewery. They have a freaking majestic eagle on the bottle. They are served in some fantastic bars in the northeast and I have fond memories of growing up in Pittsburgh and enjoying them at half the concerts I went to in small sweaty clubs. They have a hardcore fan base, too. I'm just surprised that this is the campaign they went with as a way to gain a market share. So many beer brands go down the celebrate the night/good times/youth mantra that this campaign could be for Rolling Rock, or Bud Light, or basically any brand of beer out there. The headlines aren't helping, either.
Client - D.G Yuengling & Son, Inc.
Director of Marketing – Tyler Simpson
Creative Agency - Laughlin Constable
Chief Executive Officer – Mat Lignel
Chief Creative Officer – Dan Fietsam
Creative Director – Jon Laughlin
Creative Director – Grant Simpson
Executive Producer – Phil Smith
Art Director – Chris DeYoung
Art Director – Allie Geise
Copywriter – Miki Turner
Copywriter – Matt Portman
Account Director – Kate Raasch
Senior Account Manager – Jonathan Cleveland
Chief Strategy Officer – Mark Carlson
SVP, Strategic Planning – Katy Gajewicz
Production Company – Fancy Content
Director – Jason Zada
Editorial Company – HIVE