thebrandshop, Sydney has created this commercial for Yummy Bubby
.....and somewhere Louis Pasteur makes a major palmface when he sees the tagline that claims "pasteurization = fake food". I suspect a majority of punters will react with bemused looks much like the ones displayed by the onlookers in this hidden camera candid video.

Ad agency: thebrandshop, Sydney Director : Rodd Martin Monty Noble : Executive Creative Director Rodd Martin : Art Director Rodd Martin : Copywriter Elissa Maine : Agency Producer

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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