Funny ad that shows what you can do with a small budget, for cosmetics and beauty brand Yves Rocher. The duck face did not make it into the dictionary, being a short-lived fad. But the fish gape will. This will teach you how to make the perfect fish gape face so you can keep your lips trendy. Watch out, selfie world. This campaign launches the brand's six new lipstick colors.

Client: Yves Rocher Agency: Duval Guillaume