The soundtrack to this beautifully shot Yves Saint Laurent spot for L'HOMME starring Vinnie Woolston is called “Blouson Noir,” by AaRON. The song reminds me of a slightly slower and more electro version of The National. This ad features Woolston, a Mercedes, some stunning scenery, and a writhing model. When he comes home she is wearing his cologne scented jacket, and the cologne bottle placed on the bed where she was writhing.
The insight if you can call it an insight, that men's cologne make women horny, is nothing new.
If you grew up in the 80's, or fall down the commercial archive rabbit hole at regular intervals, you've probably seen an amazingly cheesy ad of a woman in what one can safely assume is post-self-exploration moment who then finds herself wearing her dude's Brut-scented shirt and hat. After she takes her panties off. When the phone rings and she answers it in a bedroom voice saying "I was just thinking about you." And it is set to some gloriously sleazy porno sax, too. If you haven't seen it, you need to right now.

CLIENT Yves Saint Laurent Beauté – L’Oréal Luxe CLIENT MANAGEMENT Stephan Bezy International General Manager – YSL Beauté David Iop VP Global Communication and image – YSL Beauté Eva Erdmann International Marketing Director – YSL Beauté Carla Henny de Preval International Digital Marketing Director – YSL Beauté Juliette Ferret Axis Director – YSL Beauté Virginie Brossard International Digital Marketing Manager – YSL Beauté Nassim Hamek International Product Manager – YSL Beauté AGENCY BETC LUXE AGENCY MANAGEMENT Brune Buonomano Managing Director Clement Roumegous Account Manager Lauren Hadjadj Account Executive CREATIVE DIRECTOR Jasmine Loignon INTEGRATED ART DIRECTOR Vianney d’Henripret TV PRODUCTION BETC POP Fabrice Brovelli Vice President of BETC, Head of BETC TV Production and of BETC POP Bao Tu Ngoc Head of Digital & Integrated Production Thibault Blacque-Belair TV Producer Christophe Caurret Music Creative Director PRDUCTION HOUSE Phantasm SOUND PRODUCTION GUM – Green United Music DIRECTOR Collin Tilley

Comments (3)

  • Dabitch's picture
    Dabitch

    He probes straight down the middle of a bushy tree-lined street, cut to splashing ocean waves. NOT SUBTLE. That was hilarious. Great soundtrack. I'm tired of the painted on tattoos on models though, lets please stop that.

    Feb 21, 2016
  • Zeny's picture
    Zeny (not verified)

    Those aren't painted-on tattoos on Vinnie. When not modeling, he is also a tattoo artist. They actually covered up some of the tattoos on his chest.

    Mar 01, 2016
  • Dabitch's picture
    Dabitch

    I was referring to her full back tattoo, which I doubt is real because it looks post production.

    Mar 01, 2016

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.