The soundtrack to this beautifully shot Yves Saint Laurent spot for L'HOMME starring Vinnie Woolston is called “Blouson Noir,” by AaRON. The song reminds me of a slightly slower and more electro version of The National. This ad features Woolston, a Mercedes, some stunning scenery, and a writhing model. When he comes home she is wearing his cologne scented jacket, and the cologne bottle placed on the bed where she was writhing.
The insight if you can call it an insight, that men's cologne make women horny, is nothing new.
If you grew up in the 80's, or fall down the commercial archive rabbit hole at regular intervals, you've probably seen an amazingly cheesy ad of a woman in what one can safely assume is post-self-exploration moment who then finds herself wearing her dude's Brut-scented shirt and hat. After she takes her panties off. When the phone rings and she answers it in a bedroom voice saying "I was just thinking about you." And it is set to some gloriously sleazy porno sax, too. If you haven't seen it, you need to right now.

CLIENT Yves Saint Laurent Beauté – L’Oréal Luxe
CLIENT MANAGEMENT
Stephan Bezy
International General Manager – YSL Beauté
David Iop
VP Global Communication and image – YSL Beauté
Eva Erdmann
International Marketing Director – YSL Beauté
Carla Henny de Preval
International Digital Marketing Director – YSL Beauté
Juliette Ferret
Axis Director – YSL Beauté
Virginie Brossard
International Digital Marketing Manager – YSL Beauté
Nassim Hamek
International Product Manager – YSL Beauté
AGENCY BETC LUXE
AGENCY MANAGEMENT
Brune Buonomano Managing Director
Clement Roumegous Account Manager
Lauren Hadjadj Account Executive
CREATIVE DIRECTOR Jasmine Loignon
INTEGRATED ART DIRECTOR Vianney d’Henripret
TV PRODUCTION BETC POP
Fabrice Brovelli Vice President of BETC, Head of BETC TV Production and of BETC POP
Bao Tu Ngoc Head of Digital & Integrated Production
Thibault Blacque-Belair TV Producer
Christophe Caurret Music Creative Director
PRDUCTION HOUSE Phantasm
SOUND PRODUCTION GUM – Green United Music
DIRECTOR Collin Tilley

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Comments (3)

  • Dabitch's picture
    Dabitch

    He probes straight down the middle of a bushy tree-lined street, cut to splashing ocean waves. NOT SUBTLE. That was hilarious. Great soundtrack. I'm tired of the painted on tattoos on models though, lets please stop that.

    Feb 21, 2016
  • Zeny's picture
    Zeny (not verified)

    Those aren't painted-on tattoos on Vinnie. When not modeling, he is also a tattoo artist. They actually covered up some of the tattoos on his chest.

    Mar 01, 2016
  • Dabitch's picture
    Dabitch

    I was referring to her full back tattoo, which I doubt is real because it looks post production.

    Mar 01, 2016

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.