An anthem spot featuring Zlatan Ibrahimovic in which everyone lip syncs his mantra about never giving up and being better than everyone else.favorite part is this: "You will sweat, cry, scream, bleed. And if anyone criticizes your labor? Rip out their tongues and let their words be your meat.” Only one thing can take you from A to Z and that's U! Sorry, I meant, you. Ibrahimovic is the force behind A-Z sportswear and this mantra is as much a rallying cry for all athletes as it is a middle finger to the mega sports brands like Nike and adidas. Look out-- he's coming for you. Already you can tell there's a very specific, in your face quality to the brand I like. Thankfully the apparel itself isn't that over-the-top. Note to Zlatan: Stay away from the I.P stealing cartoon world of Jeremy Scott and you'll be fine. Keep it dark.