How relaxed do you get from drinking this relaxing drink? So relaxed you fantasize about all the passengers being dead. Wait, what? Point here? To get some attention for being controversial, I suppose - but it just comes off as a little quirky and weird. And creepy. Because if you're really relaxed, you don't care about the life and death of passengers, as long as you have a seat to lounge in, right?

Ad agency: Lowe and Partners

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.