How relaxed do you get from drinking this relaxing drink? So relaxed that you think it's a great idea to go to an Ikea-like store to buy your flat-packed fire wood. Weird destructive relaxed.

Ad agency: Lowe and Partners


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.