Zoosk is an online dating site with an interesting strategy: first comes like. To capitalize on this over the holidays, MUH-TAY-ZIK HOF-FER created an installation in New York City: I.E. they put up a giant ball of mistletoe in front of a zoosk billboard. We then watch in the case study as people who know each other start kissing. The thing is, if I ask you to conjure up an image of mistletoe you think of something tiny hanging above the doorway. Was there someone explaining to the passersby that that giant wreath is actually mistletoe on steroids?

Client: Zoosk Agnecy: MUH-TAY-ZIK HOF-FER
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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