Married for 72 years, this charming couple travel back to where it all started, and look forward to another 72 years together. Matilde and Paco are a treat. There is also a digital component called True Love Maps, calling for all lovers to digitally carve their love on a tree or lamppost in any street in the world and make it last forever. Call me old fashioned but I'd rather paint or write or crave it on a bench or tree, like Paco did. That and the digital experience, however cute is may be, is hella slow to generate.

Client: Zurich Insurance Group Agency: McCann Worldgroup London Global Creative Director: Miguel Bemfica Creative Directors: Ronaldo Tavares, Rachid Ahouiyek, Lee Tan Creatives: Marcelo Duarte, Claudia Illan, Carl Larsson, Rachid Ahouiyek, Ronaldo Tavares Social Media Specialist: Miguel Vara Account Directors: Petra Stachiowiak, Marina Specht Account Planner: Wolfgang Eigner Agency Producer: Lauren O’Shea Media Planning: UM, London Digital Production Company: Unit 9 Producers: Carolyn Appleton, Fabien Terrasse, Vanora Fung Film Production Company: Fish Film Director: Eivind Holmboe “Salmon" Executive Producer: David De La Flor Editor: Jose Ramon Post Production: Company 3/Method New York Sound Design: Pablo Caminero