ambulance

 
 

TNT - "A dramatic surprise on a quiet square" - stunt, Belgium

TNT - "A dramatic surprise on a quiet square" - stunt, Belgium

To launch TNT - "we know drama" - in Belgium, Turner decided to take the drama to the streets. In a small town square where usually nothing at all happens, they placed a big red button and encouraged people with a giant arrow to push it to "add drama".

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Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

This giant TV-billboard in the Rembrandtplein is perfectly situated to be stared at whilst ones waits for the tram. I've often stood there and stared at TV-commercials contemplating what would be the ultimate idea to run in this space. And, here it is.

There's a problem in The Netherlands that public service employees face aggression and violence, and witnesses do nothing to help or stop the situation. This PSA holds a mirror up to the people on the street, showing them onscreen (as people do love to look at themselves), but with a little help of a scene previously filmed against bluescreen background, they find that they are now in a scene where paramedics face violence, and they play the part of the onlookers who don't intervene when the paramedics need help.

Another billboard in Rotterdam shows the same scenario. Genius.

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Levi's Re-Issued 569 Jeans - Donor (2001) - 0:30 (USA)

Levi's Re-Issued 569 Jeans - Donor  (2001) - 0:30 (USA)

"We've got a man, he's fallen off the white pony" He's a donor! ... and this is how reissued jeans find their new homes.

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