Adgrunt kgeiger sent us an update to his story on the IKEA Germany - "Midsommar in Schweden" ads that offended the top brass at Swedish Ikea. Here's the commercial that they replaced the old ones with - in it they mock the beloved* traditional midsummer song and dance "Små grodorna" (the little frogs). Blasphemy!

WE HAVE A PEPPER BAR!

ANY COUPON WORKS!

A day in the life of Homer Simpson, and Mr "Stupid voiceover guy"

"For Djurens Rätt we ripped off those classic L'Oreal commercials. We had a model talking about how many animals were being used in cosmetic tests, and how her skin was important to her, and we even used the L'Oreal slogan, 'Because I'm Worth It,'" says Sjöden.

How did they get away with this? Easy, non-profit organizations can't get sued, so this ad went up in cinemas across Sweden for a limited but much talked about run.