Vodafone invites consumers to engage in the quest against Buffer Monsters. Buffer monsters? Yes, buffer monsters, a nasty breed of virtual creatures that represent all the things that slows us down in life. You know, the little buffer-circle seen when it's lllloaaadingggg. These things are all over town! Catch them! Dump them at a Vodafone store when your buffer monster-cage is full and redeem points. The best buffer chasers will get a chance to win a free lifetime vodafone plan. Nice.
Behind the concept as well as the production is the Swedish agency North Kingdom.
The Lynx Excite Angels have fallen ... and landed in the middle of train stations in the UK - depicted above in Victoria Station. They also appeared in Birmingham Bullring the 19th & 20th March 2011, where commuters suddenly found themselves surrounded by angles. Using the same technique / inspired by Chris O'Shea's "hand from above", which we've seen in a Forever 21 augmented reality billboard as well, the angels appear "next to people" but can only be seen on the digital billboard.
See also the facebook page which reveals where these angels might pop up next: http://www.facebook.com/lynxeffectuk
Together with Scion, global creative agency ATTIK recently launched the "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Here's the link to a marker you can print out to play along:
Augmented reality billboard in Times Square has an attack by the 50-foot top model. Well, sort of, she'll take your polaroid picture and throw people off screen which is kinda cute. It's no PSA like the one in Amsterdam Rembrandtplein.
Note, this film is in Badland: Was Forever21s Augmented Reality Times Square Billboard inspired by the hand above?
This giant TV-billboard in the Rembrandtplein is perfectly situated to be stared at whilst ones waits for the tram. I've often stood there and stared at TV-commercials contemplating what would be the ultimate idea to run in this space. And, here it is.
There's a problem in The Netherlands that public service employees face aggression and violence, and witnesses do nothing to help or stop the situation. This PSA holds a mirror up to the people on the street, showing them onscreen (as people do love to look at themselves), but with a little help of a scene previously filmed against bluescreen background, they find that they are now in a scene where paramedics face violence, and they play the part of the onlookers who don't intervene when the paramedics need help.
Another billboard in Rotterdam shows the same scenario. Genius.
Not really, relax. Brazilian shop Cubocc follows up its Doritos AR work with bigger, betterer, more roof toppier! Imagine a world where every rooftop has stuff jumping up and down. A world where only pilots can see the message. Don’t we need them focused on that whole, flying-landing thing? Yeah, you know the answer. (Rhetorical ftw.) Besides, we have this world already—it’s called Blade Runner. (Via PSFK, via.)
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