augmented reality

 
 
 

Diagonal Mar Shopping Centrer "Self Esteem" (2013) 1:50 (Spain)

Diagonal Mar Shopping Centrer "Self Esteem" (2013) 1:50 (Spain)

Either men are nothing but dumb pieces of cliché meat just ready to do your vanilla bidding (ref: Zesty Guy ) or women are so pathetically needy that a talking bag w

Country: 
Commercials: 
 

Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard

Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard

The Lynx Excite Angels have fallen ... and landed in the middle of train stations in the UK - depicted above in Victoria Station. They also appeared in Birmingham Bullring the 19th & 20th March 2011, where commuters suddenly found themselves surrounded by angles. Using the same technique / inspired by Chris O'Shea's "hand from above", which we've seen in a Forever 21 augmented reality billboard as well, the angels appear "next to people" but can only be seen on the digital billboard.

See also the facebook page which reveals where these angels might pop up next: http://www.facebook.com/lynxeffectuk

Country: 
Commercials: 
 

QR game scavenger hunt

QR game scavenger hunt

Despite the smoky skies in Moscow, some kids are having fun dashing around on a cross between a QR classic scavenger hunt and a Russian night race. (That's drag-racing to you guys).

Country: 
Commercials: 
 

Forever 21 billboard - augmented reality - Times Square

Forever 21 billboard - augmented reality - Times Square

Augmented reality billboard in Times Square has an attack by the 50-foot top model. Well, sort of, she'll take your polaroid picture and throw people off screen which is kinda cute.

Country: 
Commercials: 
 

Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

This giant TV-billboard in the Rembrandtplein is perfectly situated to be stared at whilst ones waits for the tram. I've often stood there and stared at TV-commercials contemplating what would be the ultimate idea to run in this space. And, here it is.

There's a problem in The Netherlands that public service employees face aggression and violence, and witnesses do nothing to help or stop the situation. This PSA holds a mirror up to the people on the street, showing them onscreen (as people do love to look at themselves), but with a little help of a scene previously filmed against bluescreen background, they find that they are now in a scene where paramedics face violence, and they play the part of the onlookers who don't intervene when the paramedics need help.

Another billboard in Rotterdam shows the same scenario. Genius.

Country: 
Commercials: 
Top