SuperPharm, Israel's largest drug store chain, wants people to know they sell more than meds. Using dance as metaphor, they're highlighting some of the other sundries, too. The first out of six spots being perfume.

This spot illustrates the trail a perfume spritz takes from the first moment the wafting scent leaves the skin to the last moment when the intended target (I.E., a dude) notices the alluring smell and then like a moth to flame, gets sucked in.

The ads feature the international dance company Inbal Pinto & Avshalom Pollak and someone I first thought was Anne Hathaway.

It's a nice bit of magic for a drug store chain.

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"How it feels" shows us just how simple using the soon-to-be-released Google Glass is. TRES SIMPLE, and now we are forever unchained from our desks, handhelds and phones and can just continue with all that skydiving and flying and acrobatics we used to do before we became internet-hermits, while simultaneously sharing all this is G+, in hangouts, on youtube, all over the web. Look ma, no hands!

Oh yeah, big brother can see you and you're helping him too because omg squueee gadget. They'll be a little expensive to start, but woah, we are now living in the future. You must admit this looks hella cool.

Every Fall brings a new cycle of institutional spots, showcasing schools outside the football field. But every cycle often brings the same format: highlights of alumni and lists of awards and achievements.

Lather, rinse, repeat.

But with the University of Arizona's national spot this Fall came a new direction.

"Det är dags för Fredagsmys" means literally "It's time for the Friday cozy" and we don't mean a tea-cozy. It's time to jump into the couch, put on a movie and maybe a cuppa, have the whole family join be you one or twenty and watch a bit of telly together. Screw "expand market share", own the entire market by owning the expression for this phenomena. Well played, Olw.

Director Grady Hall of production company Motion Theory dramatizes a young woman’s life story as an imaginative visual journey for Camparisoda. Via ad agency Euro RSCG, the epic :45 commercial titled “Welcome to Giulia” represents the launch spot of Campari’s major marketing push for the iconic aperitif brand in 2011.