Old spice is back with a many soap. Not a soap on a rope (but wouldn't that have been perfectly hipster retro now), just a soap. A soap that is the manly way to wash and will keep you fresh all day. Because it's like you shower all day. No more boring old soap for you, no sir. You use the stalker soap!

Remember make it with a fireman last year? The one with the French speaking kitten? Oui, that one. Here's the follow up, with beach setting and puppies and suggestive innuendo making it even more Brawny ca 2003, Old Spice 2010 and OH HEY The Zesty Guy right now! More on that in another post.

Hey Kraft, Brawny 2003 called. They want their porny concept back.

Well, at least you added a nice element of racism to it. "Once you go Italian, you never go back."

For real? Seriously?

See also the first one: Kraft Zesty Italian - The Zesty Guy Says Hey (with bedroom voice) , and Kraft "Slap Some Dough".

While the first PSA posters for this "places" campaign, which showed only a womans crotch and the check-in status caused some backlash in that they were "slut shaming" (but not really), this one shows the mans crotch as the object to be checked into. Equal opportunity objectifying. Or, to catch a snippet from the linked post, everyone relax a little, step back and try to see the point.

Our pal Isiah Mustafa is back, now tempting us with ice-cream while smelling like Komodo, as in the island, not the poisonous ten-foot lizard beasts inhabiting it. OK? Okay....

Isaiah Mustafa turns on the charm again, brings us to sandy beaches, high up the mountaintops and down the deepest oceans before finding the option I want: stay in with a chocolate fountain! Yeah, I wanna be dipping into the chocolate fountain. No innuendo intended here, no siree.

What? That door slam? Oh, that was nothing, just my significant other leaving me. Remind me to forward his mail.

Advertising in stereoscopic 3D just became a whole lot sexier thanks to SUSPECT and fashion brand Armani | Exchange. In "Speed Style", the fashion world's first-ever 3D campaign, the New York-based creative studio turned a rendezvous in a smoky, surreal tunnel between two lusty, young lovers into a heady experience unlike anything seen before.

Following extensive VFX involvement on the first 3D music video for Latin Grammy Award-winning recording artist Daddy Yankee and a comedic :30 sports-centric spot from Wieden + Kennedy featuring LA Dodger outfielder Andre Ethier, SUSPECT was well prepared for the challenges of working in the 3D space. Still, the Armani | Exchange film provided learning opportunities as the studio further developed its capabilities in this rapidly evolving realm.

The Scissor Sisters’ video “Any Which Way” has poptastic panache and a captivating slapstick feel to it including some great animation set to a groovy beat. Produced for Polydor this colorful treatment was brought to life by director by Ace Norton at Partizan and edited by Cut + Run’s James Rose.

Notorious for his quirky approach and bold use of colors with great style, Ace Norton’s treatment presents a feeling of this shoot being real ‘playground time’ for the band.

The never-ending soap opera of what goes in at the local ICA store takes a sexy turn as Ulf seems to have spent his entire vacation working out and oiling up his skin. It begins when Cindy asks her co-workers what they've done on their vacations. Jerry, the downs syndrome trainee has "hung out", and the other guy doesn't answer as suddenly new and improved Ulf makes his entrance. With visual homage to the 2002 Satisfaction video by Benny Benassi as Ulf drills a hole in the floor in slow motion, the ad successfully mocks every aspect of sexism in advertising by turning it all on its head.

Isaiah Mustafa as the Old Spice man replies to a tweet from Gillette

How does Old Spice take care of the social media momentum they have garnered with their fantabolous ads? By jumping in head first, wearing only a towel as Isaiah Mustafa shows here. @jakrose tweeted "@OldSpice haha. nice. Interested in doing an email interview for SocialFresh.com? Maybe, 'How Old Spice Tweets?'" and this is how w+k responded. Fast, and funny.

My goodness, now that the old "man your man could smell like" already got the bling in the form of a Grand Prix, I might have to propose to this ad instead. Scuz' me while I run off and create a new award.

I think they mean "heimlich maneuver", but who cares at this point?

See also the site Super Sexy CPR, where dull instruction videos get hot thanks to lingerie.

While the vast majority of men are looking forward to the World Cup, eager to see the football stars display their ball skills, the majority of women are interested in displays of a different nature all together. Responding to the female perspective, Pink and Poodle has created the Jillz Loves Football platform: a direct protest to FIFA’s man-made ban on player’s removing their shirts during goal celebrations. The result is a tongue-in-cheek viral film celebrating the male form.

Oh yeah, they got my number right.

Old Spice ads are now officially so powerful, they're blocking my resistance.

The books& barb wire with enormous beef sandwich is a nice touch. I think I have a crush on Old Spice.

Our new Old Spice spokesperson and his white horse are back. Insta-crush.