Filmworkers and Vitamin recently provided visual effects and post-production services for a new, national spot about a family of vampires who learn to love mornings thanks to Kellogg’s Nutri-Grain.

Conceived by Leo Burnett, Chicago, the spot opens on a vampire couple who are interviewed in their suburban home. Admitting they weren’t “morning people,” the couple tells how their lives have been turned upside down by the crunchy taste of Nutri-Grain Fruit Crunch Bars. The whole family is now rising early and accomplishing much more. Dad even has time to walk the family bat.