Having a bath thinking about insurance? Don't! You'll call up the farting troll! And don't feed them after midnight either! Wait, what? Is this an insurance ad or someones gorgonzola nightmare after watching Gremlins?
Here's something we can all identify with, the hustle-and-bustle as the weekend approaches. Ladies gossip in the restroom about their plans, mom leaves work early and is picked up by dad and her kids in a car full of camping gear, men are seen dragging the familiar systembolaget* bags home heavy with wine, favorite dinner ingredients are picked up in the supermarket. In short, it's the weekend.
"Weekend. Just one of the many reasons why more people should have a job".
Subtagline: Sweden's only workers party.
* In Sweden, alcohol can only be bought at special stores called Systembolaget.
Shiny Suds are a not so subtle nod at the famous Scrubbing Bubbles (which I loved as a kid but never managed to convince my mother to buy as she used other cleaning products), used as perverted peeping spokesbubbles for Peopl
Every 26 seconds a woman is raped in south africa which is a mind numbingly depressing number, made even worse when you realize that children are rape victims as well but not included in the 26 seconds statistic.
TBWA\Hunt\Lascaris Johannesburg placed these paper towel dispensers in every club that had 1500 or more people attending. It may look like a regular towel dispenser at first, but when you yank and 'violently' pull the towel out - a skirt appears on it asking "what have you done?" Sure, this accuses practically every man out there for being a rapist, but to change perceptions POWA wants every south african male to consider their own actions.
The men who saw these ads weren't offended, in fact after their initial campaign burst, popular 5FM Dj Gareth Cliff gave the idea praise - he had seen the ad as he happened to perform at a club where the ad was placed.