Like great dreams with fantastic looking women swimming in pools and dancing in shadows with their layers of silk? Try having some milk before you go to bed mate. They say it helps.

“Love fantasies and flying are two of the most common dreams people have,” says Jeff Goodby of Goodby, Silverstein and Partners. “We wanted to bring these fantasies to life in a funny way to bring the message home: without the proper nighttime routine with milk, consumers may not be able to fully realize their dreams.”