Newly-launched Sonixphere, a global resource for everything related to music and sound, just wrapped another dynamic spot for GameStop through The Richards Group, Dallas. Promoting Madden NFL 12, the spot posed a unique musical challenge, according to Greg Allan, CEO and Creative Director, take a classical piece of music, Beethoven’s Fifth Symphony, and transform it to into an urban, hip-hop track to support images of football teams competing on the gridiron.