Tool Director Geordie Stephens recently teamed up with Victors & Spoils to helm a pair of freewheeling spots for Harley-Davidson.
Liberation highlights the feel-good efforts of a swaggering Harley humanitarian, who struts past a group of caged dogs outside a pet store with an armload of leashes. The leather-bound savior then performs a mass rescue, revving his bike to bring the cage doors exploding off their hinges. He rides proudly off, his canine entourage running at his side. "Now, with even more power," a narrator boasts of the new Harley models. Indeed.

Tool Director Geordie Stephens recently teamed up with Victors & Spoils to helm a pair of freewheeling spots for Harley-Davidson.


Unchained opens on a dog chain steadily tugging at a stake. An imprisoned canine attached to the tether tears the stake from the ground and breaks free lurching across the yard, leaping a fence, and tearing off after the Harley-riding hero whose revving engine had inspired the escape. The camera pans wide then, revealing a wide shot of a neighborhood overrun with dogs chasing behind the bike as a cacophony of joyous barks breaks out.