A man relaxes in the sun, but can't read his high-tech ipad. The clever lady next to him is thrifty enough to buy a Kindle without backlit screen and can read in the sun, noting that she saved money on her toy.
Ha! Only a French advertising agency - in this case Hemisphere droit - could come up with a drama involving a toupé-clad chihuahua leaving his mistress as a reference to leaving those silly calling plans where you only get good rates to your X selected Friends&Family.
Women dressed in bikini's or tiny shorts, handling big power tools. Watching young ladies all oiled up and dressed in retro hot pants, working it out to the tune of "Satisfaction" ensures MTV play forever. Or maybe not. Push me.. I can't get no.. Satisfaction.