You've only got a small window to enjoy Belgian summers before it's back to darkness and rain. This simple outdoor campaign from IKEA Belgium illustrates that notion.
Ogilvy & Mather Berlin managed to turn regular street billboards into functioning workout machines for Powerade. One billboard is a climbing billboard, where you could keep climbing forever.
"People For Smarter Cities" is Ogilvy Paris latest campaign for IBM. With this outdoor campaign, each billboard becomes a solution to a city problem. Rain. Steps. Lack of park benches.
Because 4-wheel steering is such an amazing concept that gives you the ability to really hug corners when driving.... Renault France decided to hug corners with their posters. Cute ain't it?
ESPN produced for Wieden+Kennedy, which won a 2010 Cannes Outdoor Silver Lion in Ambient/Digital Media, as well as being named Best Experiential Project in the 2010 Next Awards, and winning Best U