branding

 
 

Sony "Ear Crunches" (2014) :30 (Canada)

Sony "Ear Crunches" (2014) :30 (Canada)

Hi-res audio from Sony. Time to get your ears ready for the experience. It's always a challenge trying to sell a TV when you're watching TV on a brand other than said TV, and audio products are no different. This ad skirts the challenge nicely by using silly humor.

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Sony "Script to Screen," (2014) 1:00 (USA)

Sony "Script to Screen," (2014) 1:00 (USA)

What is this an ad for? Oh, if only they mentioned the brand name a few more times. Calm down there with your smugness, SONY. We get it, you make a lot of stuff.

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CVS "Deep Breath" (2014) :45 (USA)

CVS "Deep Breath" (2014) :45 (USA)

CVS wants you to take a deep breath. That's why they took a deep breath and stopped selling cigarettes. And are expanding their minute clinic.

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CVS "We Wish" (2014) 1:00 (USA)

CVS "We Wish" (2014) 1:00 (USA)

CVS wishes us good health. But does more than just wish it. They stopped selling cigarettes, expanded their minute clinic, and developed health programs for people.

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O Boticário - Rio Eu Te Amo (2014) 2:00 (Brazil)

O Boticário - Rio Eu Te Amo (2014) 2:00 (Brazil)

Beauty brand O Boticário partnered with upcoming movie Rio Eu Te Amo (the next in the series after Paris, je t'aime and New York I love You) to create the very first perfume inspired by the essence of Rio.

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