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Smart "Smart DJ" (2014) 1:30 (Germany)

Smart "Smart DJ" (2014) 1:30 (Germany)

The smart fortwo electric is fun to drive. To prove it, BBDO Berlin came up with an entertaining idea. the Smart DJ. A game in which you had to guess the song by making the Smart car drive around a vinyl stage at the correct speed.

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Opel "The Hypnotized Test Drive" (2014) 2:13 (Denmark)

Opel "The Hypnotized Test Drive" (2014)  2:13 (Denmark)

Opel has a problem. A lot of Danes think it is a boring car. To help change this, Danish agency Uncle Grey went to greta lengths to change this perception-- literally. First they held a focus group, hearing people describe how boring Opel was.

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Hennesey - The Man Who Couldn't Slow Down - (2014) :60 (USA)

Hennesey - The Man Who Couldn't Slow Down - (2014) :60 (USA)

The greatest speed record chaser of all time, Malcolm Campbell was an English racing motorist who devoted his life to the pursuit of speed. Campbell set nine world land speed records and was the first human to break the 300 mph barrier.

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Volkswagen "Wings" (2014) 1:00 (USA)

Volkswagen "Wings" (2014) 1:00 (USA)

Cue Doofus Dad™ and Bitchy Teenager™, mobile phone glued to her hands. In the car, of course.

Dad: "Every time a VW hits 100,000 miles an angel engineer gets his wings."

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Toyota - Camry Effect - Connections - (2012)

Toyota - Camry Effect - Connections - (2012)

So many things happen in a Camry. Babies are born but apparently not made in there.

Every Camry has a story. And every story has an Effect. What's yours?

This is beautiful. An insight of "everyone has one" made emotional, so "everyone loves one".

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BMW 3 Series - The Big Grab (2012) :30 (USA)

BMW 3 Series - The Big Grab (2012) :30 (USA)

Local spot airing in NY Tristate area during the game. Everybody is cold, except the driver.

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CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything.

Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience.

To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:

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DieHard - DieHard vs Gary Numan

DieHard - DieHard vs Gary Numan

IiiIIiiiIiih! That's my excited scream. Diehard battery and Y&R Chicago powered up 24 cars, lights, a keyboard and added one bad-ass looking Gary Numan to the mix. He promptly plays "Cars". Yum.

Y&R Chicago and DieHard batteries partnered with Zoo Films’ director James Frost, (of OK GO and Radiohead music video fame) and LA technology collective Syyn Labs. Together they created a keyboard made of cars, for Numan to perform, well, we’ll let you guess his choice of song.

Zoo Film director James Frost on Diehard Battery vs. Gary Numan:

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Don't drink and Drive - the 73,000 Bar Tab (2010) Brazil

Don't drink and Drive - the 73,000 Bar Tab (2010) Brazil

How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal.

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Volkswagen - PunchDub - (2010) :30

Volkswagen - PunchDub - (2010) :30

In which everyone who sees a VW bubble calls out it's color and punches their fellow passenger in the arm.

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