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CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything.

Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience.

To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:

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DieHard - DieHard vs Gary Numan

DieHard - DieHard vs Gary Numan

IiiIIiiiIiih! That's my excited scream. Diehard battery and Y&R Chicago powered up 24 cars, lights, a keyboard and added one bad-ass looking Gary Numan to the mix. He promptly plays "Cars". Yum.

Y&R Chicago and DieHard batteries partnered with Zoo Films’ director James Frost, (of OK GO and Radiohead music video fame) and LA technology collective Syyn Labs. Together they created a keyboard made of cars, for Numan to perform, well, we’ll let you guess his choice of song.

Zoo Film director James Frost on Diehard Battery vs. Gary Numan:

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Don't drink and Drive - the 73,000 Bar Tab (2010) Brazil

Don't drink and Drive - the 73,000 Bar Tab (2010) Brazil

How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal.

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Volkswagen - PunchDub - (2010) :30

Volkswagen - PunchDub - (2010) :30

In which everyone who sees a VW bubble calls out it's color and punches their fellow passenger in the arm.

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Audi A5 - Suicide / Krass - (2009) :60 SPEC

Audi A5 - Suicide / Krass - (2009) :60 SPEC

To be perfectly clear (as Audi has asked us to kindly spell it out in big bold letters for non-advertising people who may not know what the word "spec" means) - a SPEC ad is an ad not paid for, nor approved by the brand that is depicted in the ad.

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MTV - Drunk Valet - (2008) - (India)

MTV - Drunk Valet - (2008) - (India)
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Cadillac - Live In It (2008) 0:30 (USA)

Cadillac - Live In It (2008) 0:30 (USA)

"It's dripping in chrome. Even the windshield washer fluid is hot."

PreGame

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Ikea - It's Not A Mistake - (2006) 0:30 (Canada)

Ikea - It's Not A Mistake - (2006) 0:30 (Canada)

The classic dash and drive because she believes that she "got a steal"....

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Chevy Colorado - Man, I Feel Like A Woman (2004) 0:30 (USA)

Chevy Colorado - Man, I Feel Like A Woman (2004) 0:30 (USA)

The actor singing along is TJ Thyne.

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Libresse - Moped - (2003) 0:30 (Sweden)

Libresse - Moped - (2003) 0:30 (Sweden)

This girl has a clever way of picking up cute Mod boys - interesting way to make a (feminine) product point, and not one rollerblading girl in sight. Bless!

Super: Absorbs seven times more than you need.

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