IiiIIiiiIiih! That's my exited scream. Diehard battery and Y&R Chicago powered up 24 cars, lights, a keyboard and added one bad-ass looking Gary Numan to the mix. He promptly plays "Cars". Yum.
Y&R Chicago and DieHard batteries partnered with Zoo Films’ director James Frost, (of OK GO and Radiohead music video fame) and LA technology collective Syyn Labs. Together they created a keyboard made of cars, for Numan to perform, well, we’ll let you guess his choice of song.
Zoo Film director James Frost on Diehard Battery vs. Gary Numan:
Lance Armstrong, the seven-time Tour de France winner, has spent a lot of time behind tailpipes, so who better to showcase the new 100% electric, no tailpipe, zero-emission vehicle.
Bi-coastal creative production studio Stardust was tapped by ad agency Team Detroit to launch the new Ford 2011 Mustang with a gorgeously cinematic spot for TV and cinema. Stardust’s Jake Banks directed the live-action commercial, titled “_PG.” The spot highlights the 2011 Mustang’s speed, bold lines and fuel efficiency through seductive camera work, motion type and an authentic aesthetic. The :30 version aired Wed., April 28th during American Idol on FOX, while the :60 premiered in cinemas on April 30th.
Mitsubishi recently tapped Brickyard for extensive CG work, most notably on the frogs, in “No Fairytale,” a new spot showcasing the 2010 Mitsubishi Lancer. A majority of the frogs featured in the ad are completely CG, although for one close-up the Brickyard team carefully layered shots of real frogs to create the illusion of hundreds of frogs in the road. The hero frog in the spot was created using a combination of live action and CG which gave Brickyard artists the freedom to animate his speaking lines and manipulate facial movements to sell the realism of a talking frog prince.
In a perfect world, everything would revolve around you. ANZ Access had this spot directed by Robber's Dog's Adam Stevens for DDB Auckland. That guys real bus ride home looks a lot like mine, including the people eating drippy foods right behind me, ugh!
Brickyard VFX recently created CG cars that appear alongside live-action counterparts and added graphics to other live action cars in a new NASCAR-themed ad campaign for Toyota Racing that spans TV, print and the web. Titled “Sponsafier,” the campaign invites NASCAR fans to get involved with the season and drivers by ‘sponsifying’ a Toyota Racing car. A series of three hilarious :30 TV spots (and one :60 combined version) introduces the concept and drives fans to the ToyotarRacing.com website, where they can design a custom skin for the race-version Toyota Camry that could earn them a trip to a NASCAR all-star race.
"G Line" seamlessly blends Japanese-inspired watercolor visual effects with live-action to communicate how the Infiniti G series "unites engineering and emotion, connecting driver to road."
The spot relied heavily on 3D and fluid simulation software. To achieve a totally organic look, Barton and his team shot practical elements at the Digital Domain stage, including wetting down paper on which ink was dropped and brushed, and shooting big ink drops that were dropped onto a sheet of glass lit from underneath. These elements were used both in 2D and 3D and were tracked onto items in the scene. Digital Domain also added CG poppies that kick up and fly around. The primary software package included Autodesk Maya, V-Ray, Houdini, some After Effects, Nuke and 2010 Autodesk Flame.
"I really love my car.. But it's gotten so.. expensive. With the gas. So, I've lightened the load. You know, had to get rid of, unnecessary load.kicks friends out of car. Stop driving around, without a destination. And one considers the environment. And if you don't hit the accelerator as hard, you waste less gas. No more aggressive driving, in short."
The Transport Accident Commission (TAC) has achieved a record high level of client satisfaction while providing over $830 million in support services and benefits to over 40,000 people in 2008/09.
To distinguish the Panamera from the competition and appeal to Porsche enthusiasts as well as potential newcomers, C-K and Porsche leveraged one of the brand’s most valuable assets—its heritage and history—to welcome the Panamera to the family and reinforce the Porsche portfolio. The effort is part of the fully integrated “Welcome to the Family” launch campaign including television print and a new website at www.porscheusa.com/family.
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