case studies

 
 

Super Lotto "Lucky Gloves," (2014) 1:20 (France)

Super Lotto "Lucky Gloves," (2014) 1:20 (France)

The jackpot was huge in France this winter. So to get everyone excited and try and drum up enough footage to create an interesting case study.

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Israel AIDS task force "Changing Minds" (2014) 3:00 (Israel)

Israel AIDS task force "Changing Minds" (2014) 3:00 (Israel)

What a really great way to help change the stigma of HIV. For World AIDS Day, Y&R Israel got all of the country's radio stations to change the lyrics to their jingles/bumpers/station ID to debunk myths about HIV for the entire day.

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