case study

 
 

PZU "Stop the reckless driver you love" (2015) 1:00 (Poland)

PZU  "Stop the reckless driver you love" (2015) 1:00 (Poland)

This spot is for the PZU Foundation in Poland, encouraging people not to drive recklessly. Instead of getting exploitive with it, they went the opposite route. They produced some rear-view- mirror hangers with messages of love on them.

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Colgate- Vending Machine - (2015) 1:11 (Puerto Rico)

Colgate- Vending Machine - (2015) 1:11 (Puerto Rico)

Y&R Puerto Rico have hacked vending machines to deliver samples. It may not be the happiness machine, but it's certainly a good reminder to brush your teeth after eating sugary sweets.

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Everslim "Case Study" (2015) 1:00 (Tunisia)

Everslim "Case Study" (2015) 1:00 (Tunisia)

Here's one way to sell a mobile on the thinness. Add an insert showing the thin side view to a magazine.

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7up - #feelsgoodtobeyou yarn bombed London bus - (2014) 2:00 (UK)

7up - #feelsgoodtobeyou yarn bombed London bus - (2014) 2:00 (UK)

7up® flew Magda Sayeg, the urban knitting queen, to do some yarn bombing in London. She completely transforms a London double-decker bus.

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Reporters without borders "#Freedomoftweet" (2014) 2:00 (Belgium)

Reporters without borders "#Freedomoftweet" (2014) 2:00 (Belgium)

This may come as a huge shock, but North Korea, China and Iran have restrictions on free speech. Thing is, even in such totalitarian states birds are free to tweet. Support Reporters Without Borders in their battle for freedom of information. Let birds sing your tweets.

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Neo-Nazi Charity Walk - Nazis against Nazis - case study (2014)

Neo-Nazi Charity Walk - Nazis against Nazis - case study (2014)

“Nazis against Nazis” is an initiative by the ZDK Gesellschaft Demokratische Kultur gGmbH and was supported by project against right-wing extremism, Bayerischen Verein für Toleranz, Demokratie und Menschenwürde e.V., Aussteigerhilfe Bayern e.V., DGB and Wunsiedler Bündnis ge

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Mercedes E-Class Estate "Transportable banner' (2014) :40 (Belgium)

Mercedes E-Class Estate "Transportable banner' (2014) :40 (Belgium)

BBDO Belgium used some slight-of-hand to promote the roominess of the Mercedes E-Class Estate in a not so roomy place: banner ads.
Simple but fun execution.

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Ford Explorer "Innovative" (2014) :43 (Israel)

Ford Explorer "Innovative" (2014) :43 (Israel)

Ford Explorer is so innovative even their ads are innovative. This case study shows how BBR Saatchi & Saatchi made some innovative print ads with the help of some QR codes.

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Walkers Crisps - Tweet Gary in the vending machine, get free chips - (2014)

Walkers Crisps - Tweet Gary in the vending machine, get free chips - (2014)

This is pretty funny.

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NBA - Bungee Jump Slam Dunks - (2014) (Brazil)

NBA - Bungee Jump Slam Dunks - (2014) (Brazil)

The NBA Global Games in Rio de Janeiro made sure that people would remember the games, they offered people a chance to win tickets, but not via some boring old lottery. No. You had to make a slam dunk. A slam dunk while bungee jumping.

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