case study

 
 
 

Coca-Cola - Radar for Good Campaign App - (2014) (Romania)

Coca-Cola - Radar for Good Campaign App - (2014) (Romania)

Here's a case study from McCann Bucharest demonstrating how their "radar for good" app worked.

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German red Cross "Give Blood, Give Power" (2014) 2:00 (Germany)

German red Cross "Give Blood, Give Power" (2014) 2:00 (Germany)

Here's a wonderful dose of heartwarming moment. Footballers from all over Germany donated blood to kids in need. Not only that, but the blood bags were affixed with their heroes' name and likeness, so the kids could see that their idols care.

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Provet "Dogbunker" (2014) 2:00 (Argentina)

Provet "Dogbunker" (2014) 2:00 (Argentina)

My dog lovin' friends are going to squee at this one.

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Claro - Extra Minutes - (2014) 1:45 (Costa Rica)

Claro - Extra Minutes - (2014) 1:45 (Costa Rica)

Ogilvy Costa Rica has Claro pre-pay as their client, and realized that wooing the notoriously unloyal pre-pay cell customers to a specific brand was going to be a tough call. Especially to a new brand in Costa Rica.

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PUMA - The Ghost Of 1950 Is Already In Brazil (2014) 2:33 (Brazil)

PUMA - The Ghost Of 1950 Is Already In Brazil (2014) 2:33 (Brazil)

With Brazil gearing up to host the world cup, all sports brand shave been frantically making epic commercials to own their sponsored slots of the game.

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Snooze Radio - Piero Mattresses - (2014) 2:00 (Argentina)

Snooze Radio - Piero Mattresses - (2014) 2:00 (Argentina)

FCB Buenos Aires and mattress brand Piero found an interesting way to sell mattresses. They knew that road accidents hppen due to lack of sleep.

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Disque Denúncia - The world's first Mixed Gender MMA fight - (2014) Brazil

Disque Denúncia - The world's first Mixed Gender MMA fight - (2014) Brazil

Every 90 minutes a woman dies victim of male violence in Brazil. Let that sink in before you hit play.

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Tramontina "The Bible of Barbecue"(2014) 2:20 (Brazil)

Tramontina "The Bible of Barbecue"(2014) 2:20 (Brazil)

Brazilians love their barbecues. A good churrascaria is an all day affair and the grill tender is an artist. there s a lot of reverence involved. So it makes sense someone would write the Barbecue Bible. And that someone was kitchen supply company Tramontina.

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Porsche - Numbers Language - (2014) 2:23 (China)

Porsche - Numbers Language - (2014) 2:23 (China)

Fred & Farid in Shanghai bring us another idea for Porche, this time it's online social campaign centered on numbers. Porsche wanted to promote the numbers of Porsche, such as how fast it goes from 0-100 and so on.

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The Drinkable Book "Water is Life" (2014) 2:00 (USA)

The Drinkable Book "Water is Life" (2014) 2:00 (USA)

Millions of people die from drinking unsafe water every year. A godo majority of those people simply don't know that the water is unsafe to drink. Education is key to changing this.

Water is life went one step further.

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