Happiness Brussels, who brought you the award-winning IQ Font , are now beating Google to the punch in Belgium. As it turns out their over-sized Google Map cars can't get through the small streets, so the wee IQ decided to act all superhero and complete the google maps route for them. All the residents on the wee streets will receive a DM from IQ when their street is available on www.iQstreetview.com, showing off the cars small-street skills to the exact punter who might have use for it. Clever.

How do you increase consumption among your die-hard fans who are already buying Hellman's for their sandwiches? Easy, and a little big-brother-ish, Hellmann's turns your receipt into a personalized recipe by combining the products you just bought into something tasty. Shoppers were pleasantly surprised, perhaps tried something new, and sales of Hellmann's increased in teh supermarket chain where this was done. I reckon Ogilvy Brazil have a good shot in Cannes with this one, what do you think?

New York writes itself. But nobody edited this case study down to be SHORTER. STill, the idea produced some really cool looking pieces, and I would love to have one of them on my wall.

The Village Voice was looking for a way to capture the true voice of New Yorkers, and partnered with Leo Burnett New York City to launch "New York Types," a crowd-sourced campaign that took real quotes from New Yorkers and transformed them into print pieces, while collaborating with some of NYC's best letterpress artists.

A one of a kind, 14-foot tall, 10-foot wide vending machine was on Union Square the Embarcadero in San Francisco this May, vending mountainbikes, tents, camping gear, made in BC surfboards and even kayaks.

This stunt was part of the 100 BC Moments campaign.

Jung von Matt are at it again, poaching Art Directors via the widely used online Lorem Ipsum generator. They've done expert poaching of creatives before, previously in their Trojan Recruiting stunts they snuck in via photographers portfolios. Clever. Very clever.

The agency for health and social services in Canada teach people what a heart in distress sounds like, simply by allowing them to plug in their own headphones into the poster.

See also the billboard image.

Mcdonald's and DDB got together with PKP (Polish State Railways) to create this digital updated timetable that showed train departures and measured time until departure in food items from McDonald's one would have time to devour. Instead of hanging out on a boring old platform, travelers took to the McDonald's for a bite to eat.

DDB Stockholm had a brilliant idea for an app that is your regular alarm-clock on the phone, but also a game where you can win discounts on Lufthansa flights to anywhere-but-here that might get you out of boring old Sweden. Then they had another great idea, to animate the case study nicely. Kyoot!

The film, which was screened to a select group of entertainment and gaming media to great acclaim in April at the Soho House in Los Angeles, premiered at select broadcast channels worldwide last week. The film will stream on various locations online - including G4TV online, Vice, Ghost Recon's YouTube page, IGN, GameSpot and Complex - beginning Monday, May 14 and will continue for two weeks up to the game launch.

Viajes Galeón was launched via a twitpoker game, where players weren't stripped of their clothes, but their twitter followers. Egads! Oh look, my case study bingo card was almost filled in by this one alone.

This case study for the EVoc indestructable billboard does the daring thing of grabbing a guitar-riffing bit of music. To show off Evoc's protective backpacks and the shock absorbing effect a classic "strength of hit" measuring device usually found at amusement parks was worked into a backpack billboard. Then everyone took a punch to the backpack to see how strong their hit was.

97 hits per hour

There must have been a line around the block for the chance to hit that billboard. Is that an average by the way? Perhaps people don't sleep at all in Berlin.

Popular model and TV-show host (oh, "secretary" is it?) poses naked for Playboy Argentina, while they are wondering how to get more people to follow the playboy twitter account.
Enter tweetgrid, for every 15 retweets of the Playboy tweets mentioning the show, a small part of a larger nude image of her is revealed in the twitter tweetgrid. Now everyone keeps retweeting Playboy until they finally get the whole picture. Clever way to get around the whole "no nudity on twitter" bit too, says I who risks being banned from Google Adsense (again) just for showing you this case study because it has nipples.

"Heineken is the sponsor of Flow Festival 2011. To make the most out of the sponsorship, 358, Helsinki set the bar high: Let's come up with something so interesting that it will become an integral part of the uncompromising festival's programme. The idea, Heineken Open Source Stage, is based on open source principles and Facebook liking. It is not only part of the programme but it's also part of the festival site. Now the crowd can suggest anything and like any ideas they see. Within the first week and a half the site got 150,000 visits, the visitors made 2,000 suggestions for acts and their ideas were liked 14,500 times. That's pretty good for a hipster festival in a city of 500,000 people."

One day. 47 tasks. Play rock paper scissors with a celebrity. Make a bus driver smile. Get a piercing. Three teams threw themselves into Helsinki and made it better place to live. The teams got points for completed Battle tasks, Facebook likes, Youtube views, Twitter tweets and Campaign site views.

See also the image: NYT BATTLE

DDB Panama set out to make Peugeot world wide web famous and took a respite from reading the hipster daily to pin images of really really big things all over Pinterest with links that lead to the Peugeot web site. Depending on your poinr of view you will applaud at the clever tongue-in-cheek use of the new (and totally free) media that Pinterest is... Or you'll want a shower for feeling the spam-vibes after having read that Internet Marketing long con article earlier.

The Pima Air & Space Museum wanted to inspire kids about the science of flight and attract more visitors to the museum. So we built a 45' giant paper airplane, lifted it high into the sky and let it fly. As part of the program, we held a paper airplane contest for kids. The winner of the contest got to help design, name the plane, and attend the private launch. The massive paper plane flew for nearly a mile from an altitude of 2703 feet and reached a speeds of up to 98mph. Afterwards, the museum displayed the plane as a permanent exhibit in the museum. Now, the people at PASM can say they're doing more than just collecting history. They're making it.

The Steve Jobs moment of silence was 8 seconds of silence available to download on iTunes, symbolizing the eight years that Steve fought cancer. Downloading meant donating.

The MTV "Green Picks Recycle Machine" demonstrated here by eager club goes is a nicely designed giant hole-puncher that will punch a guitar pick shaped hole into your old useless plastic cards, making them useful once again as now you can rock out! It was installed in bars, night clubs and other places in São Paulo, Brazil.

Bronze winner young guns 2012

"When Volkswagen launched their smallest and car ever, the new "Up!", they wanted a campaign that showed how great small can be. Our solution was "Pay by Piece". An idea that shows the benefits of small by turning the car buying experience into something fun and social."

To promote Ford's Active Park Assist, a technology that helps even the worst drivers park their cars effortlessly, Ogilvy Paris took note on how crazy Parisian drivers will attempt to park in the smallest of spots, and stubbornly keep at it until they've succeeded. Thus, pinball parking was born!

We installed a giant pinball over a free parking space and programmed the bumpers of the front and rear cars to react as pinball bumpers. The more the drivers hit the bumpers, the higher their score.