case study

 
 
 

Doncafé "Snooze for Coffee" (2014) 1:30 (Romania)

Doncafé "Snooze for Coffee" (2014) 1:30 (Romania)

Romanian women lose a half hour of sleep a day because they're the ones getting up to make coffee and breakfast in the household while the husbands sleep in. Doncafé decided to do something about it.

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Dusseldorfer Tafel 'All you can't eat." (2014) 1:00 (Germany)

Dusseldorfer Tafel 'All you can't eat." (2014) 1:00 (Germany)

Dusseldorf is a very rich city with great restaurants and shops. On the surface it would seem as if everyone who lives there has money. But not so. Fact is there are 7,000 people who go hungry every day in Dusseldorf.

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McVitie's - ShootTheCookies - (2014)

McVitie's - ShootTheCookies - (2014)

#ShootTheCookies by Mcvities is a new digital campaign created by Hello Sunshine which allows you to actually kill browser cookies. How timely. The website is at shootthecookies.com, download the app and go nuts killing cookies.

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Pepsi - Unbelievable Bus Shelter #LiveForNow - (2014) 1:35 (UK)

Pepsi -  Unbelievable Bus Shelter #LiveForNow - (2014) 1:35 (UK)

Pepsi MAX in the UK are blowing new life into the "Live for NOW" line, by scaring the bejesus out of random commuters with a interactive bus shelter.

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Digital Food Waste "#grønnpose" (2013) 1:00 (Norway)

Digital Food Waste "#grønnpose"  (2013) 1:00 (Norway)

In Norway, people put their scraps into a green bag and it gets collected and recycled and fed into the bus.
Problem is, more people instagram their food, than throw it in the green recycling bags.

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TSFC - Surrender Your Say - (2013) :30 (Canada)

TSFC - Surrender Your Say - (2013) :30 (Canada)

What do we want? A CURE FOR TOURETTES! When do we want it? CUNT!

June 19th at 9AM EST the Tourette Syndrome Foundation of Canada (TSFC) is launching Surrender Your Say, a Twitter campaign created by Saatchi and Saatchi Canada, to bring increased awareness to the disorder that is the butt of so many jokes. Tourette syndrom doesn't just affect speech, it includes a spectrum of tic disorders. It is most often associated with the exclamation of obscene words a.k.a coprolalia, but this symptom is present in only a small minority of people with Tourette's. Despite this, it's the star of the campaign idea.

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Oreo daily twist - Oreo social media campaign case study - (2013)

Oreo daily twist - Oreo social media campaign case study - (2013)

Already a favorite for Cannes awards, the Oreo Daily twist campaign will be much copied in social media from now on. Setting out to prove that a 100-year old cookie is as relevant as it ever was Oreo left the argument about 'which is better the cookie or the stuffing' behind, and went straight for the twist.
Every day, they took a Oreo twist to what was happening in the world, in pop culture, in sports, in music, in media. Some were simple social media 'posters' if you will, starring the oreo-cooking with rainbow stuffing. Others were interactive banners, like when they celebrated 40 years of Pong. It's a modern take on the old topical press campaign, at internet-speeds. Once a day, a new twist. Bite-sized witty images easily shared over twitter, facebook and pinterest.

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IBM outdoor billboards become shelters, benches and ramps - people for smarter cities. (France)

IBM outdoor billboards become shelters, benches and ramps - people for smarter cities. (France)

"People For Smarter Cities" is Ogilvy Paris latest campaign for IBM. With this outdoor campaign, each billboard becomes a solution to a city problem. Rain. Steps. Lack of park benches.

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UTEC - Potable Water Generator Billboard / Case Study - (2014) 1:34 (Peru)

UTEC - Potable Water Generator Billboard / Case Study - (2014) 1:34 (Peru)

Mayo DraftFCB/UTEC had a great idea for the University of Technology to show off with, create an dad that solves a problem through technology. Biggest problem in a desert city like Lima? Water. So here's a billboard that generates drinking water out of thin air!

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Red Cross - Donate Example Action for Clube25 #donateexample - (2013)

Red Cross - Donate Example Action for Clube25 #donateexample - (2013)

Red Cross has a problem with blood donors being irregular. Take recent events in Boston as an example, lots of people donated blood to help, which menas banks there are full up (yeay!) but blood is like milk, it doesn't keep forever so if you're of the donating sort you should try to schedule your donations a few times a year to help keep levels up.

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