This is amazingly well done, you can see his face in the bars. The music, heart monitor was created by WorriedAboutSatan and is available on vinyl.

Troy Davis has spent 19 years on death row in the USA despite doubts about his conviction. German street art collective Mentalgassi have teamed up with Amnesty International to highlight his case by creating unique lenticular fence posters across London. Take action for Troy at: http://amnesty.org.uk/fence

Nice to have a case study with the proper soundtrack to go with it, to really get a feel of how this worked. The beauty is that for each pen taken, a bar is removed from the prison windows. People who took a pen did get the tactile feeling of actually helping, it's not just a scribble on a piece of paper, it's the steel-file that will get people out of there.

To launch the Mega Lifesciences laxative brand Goezy with minimum budgets that maximized hype, we decided to recreate the feeling of having to spend hours in the toilet when you are constipated.

We briefed Artists to create sculptures on the theme struggle using toilet paper. The sculptures were later exhibited in art galleries. Each piece carried titles (ex: Clutch, Grimace, etc.) which mentioned the artists name and the number of hours spent in the loo. Goezy took ownership of helping relieve the artists of constipation.

Silesia Party is the largest Commodore 64 convention in Eastern Europe. Our job was to promote it among the Commodore fans and beyond.

We wanted to wake up cool old Commodore computers sleeping in the closets.

We created ad that can be understood only when using your old C64. We created a first digital banner broadcasted on the radio.

www.goforchange.pl

Case Study - TIPP-EX "A hunter shoots a bear" - see the post A hunter [blank] a bear - the tippexperience for more.

The Banrock Station winery call this The worlds first Bee poster, where the bees themselves spell out the S.O.S which in this case stands for "Save our swarm"

The SOS stands for Save Our Swarms and is part of an advertising campaign by wine company Banrock Station.
The firm is donating 5p from the sale of three special edition wines to the Co-Operative's Plan Bee campaign, aimed at helping the UK's bee population.

No bees were harmed in the making of this billboard.

To create awareness that Iodex is a backache specialist balm in a memorable way, we launched a supermarket on-ground promotion/activation with the help of Little People (dwarfs), who wore T-shirts and distributed leaflets informing customers to ask for help if they found it difficult to bend down and reach for items on the lower shelves. Shoppers suffering from backache welcomed the assistance offered by the Iodex team.

For more - see post Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic presents: The real life like

A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer.

Ben & Jerry's have added augmented reality to their iPhone app, called MooVision, the dioramas you see in the app are seen on posters, in print ads & p.o.s materials, and are handmade little works of art. This clip shows how they were made. They're created by Amalgamated, Ben & Jerry's Advertising Agency.

Campbell Mithun's fast-paced back-to-school ads for Famous Footwear use a time-slice filming technique to freeze everyday teen moments of fun. New to this mid-tier, shoe-retailer category, the process involves using a 20-camera rig (all cameras snap simultaneously) and Canon 5D camera.

You can view the finished ad here Famous Footwear - Back To School / Make today famous

The storescapes harness the power of Twitter and bring to the street what is being said and uploaded about Canada. This conversation is powered by real people and is happening in real time.
In appearance, the art direction evokes an online cloud. Images and tweets of Canada appear across the vinyl and this is mimicked on the digital part of the screen, which is interactive. The consumer who engages the screen can touch images and read the associated tweet.

A few words from the creative:

The back-to-school season is a nutty time for any retailer. But especially for Best Buy. Because people are looking for complicated items like computers, and they need a little education on what’s right for them. Problem is, Best Buy can’t help those who don’t walk through their doors. To extend the knowledge of their expert Geeks and Blue Shirts beyond their walls and into the digital space, Best Buy created the Twelpforce. A digitized army of Best Buy employees available 24/7 on Twitter. And not to push products — but to provide twelp. A new term for technical help in tweet form. Anyone with a question could shoot a tweet to @twelpforce, at any time. And over 2000 expert Blue Shirts would race to give the fastest, bestest answers.

The Onitsuka Tiger Tansu Shoe took four months to build, by a family of ninth generation Japanese cabinet makers before it became both a website, and went on tour in Tiger shops around the world where people could interact with the cabinet itself.

So, you get a pretty straight forward brief that states: "inform people that there is lots of real mango in product", and you could do all sorts of samplings, tastings mango give-aways with this... Yeah, pretty dull.

Or you could scare the bejesus out of people by chasing them downhill with giant mangos!. Yes, aim that 8-foot mango down the slope onto the oncoming pedestrians. Do it! And why not drop enormous mangos from trees narrowly missing their heads? Yes! Lets do that too. A lot more fun, isn't it? Plus all those near heart-attack victims will take the drink you offer and think it's the best thing ever now. Win win!

Remember when we told you that Twentythree hijacked Alex Bogusky's face book fan page and held it hostage back in march? Twentythree's demands were cheap, but sneaky: [heavy Israeli accent] You will buy one share of our company for 1$.[/heavy Israeli accent]
Alex ain't no fool, he knew what this meant but thought the idea so funny - and cheap "what did it cost, like a nickle?" that he willingly bought a share for a buck and thus gave birth to the Israeli agency that can claim that Alex Bogusky is their partner.

Now the agency is sending this case to the Cannes Lions awards. It would be hilarious if an idea that cost a nickle (and six months of preparation, since they created that Alex Bogusky fan page long before the "hijack") won something. Hilarious in the painful way.

I asked TwentyThree so you made the Alex fan page 6 months earlier? Were you planning to launch this way all along?

Twentythree (whom you can follow @23Live on twitter): the answer is yes + yes.
We've launched the page early September last year and that was the plan all along.

If you are getting sick of the case studie clips that are blasting all sorts of social media logotypes over countless screenshots of whatever crazy idea is being presented... Watch this one, you'll like this one.

The Soccer Fans Association of Chile (Asociación de Fanáticos del Fútbol Chileno, AFFC) are calling upon football fans to light a candle for Chilean football team coach, Marcelo Bielsa in a bid for his canonisation.

The making Bielsa Chile’s first football saint depends on him performing three miracles. The first – qualifying for the World Cup – has already happened. The second miracle will be realised if Chile makes it to the second round and the third miracle will be achieved if Chile go on to do the unthinkable and win the South Africa 2010 World Cup.

ID/TBWA had the brief to advertise Kaiak's new scent in online banners. They couldn't show the new scent on a banner, so they opted for creating a banner that you could literally smell. Yes way!

ID/TBWA created custom hardware and attached it to computers at more than 15 lan houses in Brazil. The agency created a special banner that appeared on the computers' internet start pages reading, "The best selling men's fragrance in the country just changed. Want to try it? Click this banner. It's scented." Those who click are treated to scented strip that emerges from the special hardware attached in the computer flatscreen.

" The project marks the 20th Anniversary of the fall of the Berlin Wall, and comprises of 8 Street Art Installations telling heroic stories of escape along the original divide between East and West. 40 km of Go Beyond Borders Tape was produced to define the original position of the Berlin Wall, and information posters with QR codes lead the viewers online to more content including a Google map of the project and archive video material bringing them deeper into the story.